FIRST DIVISION
A FOOTBALL LEAGUE WHERE COMPETITION MEETS CONTENT
First Division is New Zealand’s new 7-a-side football league merging competitive sport with modern media. Backed by brands, powered by players, and built for fans — our mission is to elevate the football experience on and off the pitch.
THE FOUNDATION
6 TEAMS
60 PLAYERS
UNLIMITED CONTENT
HOW IT WORKS
BRANDS BECOME TEAMS
Local and national brands back official teams,
providing identity, kits, and personality.
PLAYER DRAFT
Players submit their interest. We hand-pick a shortlist of players who will enter the official First Division Draft.
COACHES BUILD THEIR TEAM
Coach’s select players from the draft pool to form their squad, not just based on talent, but also on how well they fit the team culture.
WEEKLY GAMES & CONTENT
Teams compete weekly. Every match is filmed, edited, and posted online, turning players into local stars.
SOCIAL MEDIA DRIVES THE LEAGUE
From Reels and TikToks to MVP votes and mic’d up moments, fans follow, share, and shape the story every week.
GET INVOLVED
Whether you want to play, support, or just stay in the loop, there’s a place for you in First Division.
PLAYERS
TEAMS
SPONSORS
FANS
